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When you buy stocks it is very important to understand buying stock.

Buying Stock

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There are various methods of buying and financing stocks. The most common means is through a stock broker. Whether they are a full service or discount broker, they arrange the transfer of stock from a seller to a buyer. Most trades are actually done through brokers listed with a stock exchange.

There are many different stock brokers from which to choose, such as full service brokers or discount brokers. The full service brokers usually charge more per trade, but give investment advice or more personal service; the discount brokers offer little or no investment advice but charge less for trades. Another type of broker would be a bank or credit union that may have a deal set up with either a full service or discount broker.

There are other ways of buying stock besides through a broker. One way is directly from the company itself. If at least one share is owned, most companies will allow the purchase of shares directly from the company through their investor relations departments. However, the initial share of stock in the company will have to be obtained through a regular stock broker. Another way to buy stock in companies is through Direct Public Offerings which are usually sold by the company itself. A direct public offering is an initial public offering in which the stock is purchased directly from the company, usually without the aid of brokers.

When it comes to financing a purchase of stocks there are two ways: purchasing stock with money that is currently in the buyer's ownership, or by buying stock on margin. Buying stock on margin means buying stock with money borrowed against the stocks in the same account. These stocks, or collateral, guarantee that the buyer can repay the loan; otherwise, the stockbroker has the right to sell the stock (collateral) to repay the borrowed money. He can sell if the share price drops below the margin requirement, at least 50% of the value of the stocks in the account. Buying on margin works the same way as borrowing money to buy a car or a house, using the car or house as collateral. Moreover, borrowing is not free; the broker usually charges 8-10% interest.


Buying Stock Topic - Short Selling

In finance, short selling (also known as shorting or going short) is the practice of selling assets, usually securities, that have been borrowed from a third party (usually a broker) with the intention of buying identical assets back at a later date to return to the lender.


 
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PLEASE READ THE IMPORTANT DISCLOSURES BELOW.

Securities products and services offered by Transcend Capital, LLC, a registered broker dealer, Member FINRA/SIPC.
6500 River Place Blvd., Bldg. 4, Ste. 102, Austin, TX 78730. 512-623-7774.

The information contained on this Web site does not constitute an offer to buy or sell, or the solicitation of an offer to buy or sell securities. No information found on this Web site should be construed by any consumer as investment advice, tax advice or a recommendation or solicitation to effect or attempt to effect transactions in securities.

Symbols and price and volume data shown here are for illustrative purposes only. Transcend Capital and/or its employees and/or officers may have positions in securities referenced herein, and may, as principal or agent, buy from or sell to clients. Account access, trade executions, and system response may be adversely affected by market conditions, quote delays, system performance, and other factors.

Any specific securities, or types of securities, used as examples are for demonstration purposes only. None of the information provided should be considered a recommendation or solicitation to invest in, or liquidate, a particular security or type of security.

Options carry a high level of risk and are not suitable for all investors. Please read the Options Disclosures Document Characteristics and Risks of Standardized Options before considering any option transaction

Certain requirements must be met to trade options at Transcend Capital. With long options, investors may lose 100% of funds invested. Multiple leg options strategies will involve multiple commissions. Spread trading must be done in a margin account. Please read the Options Disclosure Document titled Characteristics and Risks of Standardized Options before considering any option transaction.

Diversification and Asset Allocation strategies do not ensure a profit and cannot protect against losses in a declining market. While an investment in a specific sector may involve a greater degree of risk than an investment with greater diversification, strategies that include broadly diversified portfolios do not ensure a profit and do not protect against losses.

Additional advanced options education is available from the OIC.

Transcend Capital, LLC and JunoTrade Corporation are not legally affiliated.


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